AVOW's latest guide helps gaming marketers scale UA, boost ROAS, and unlock growth through mobile OEMs and alternative app stores.

BERLIN, GERMANY / ACCESS Newswire / July 8, 2025 / AVOW, the award-winning global app-growth company specializing in mobile OEM advertising, has launched Ready Player Win: The Mobile OEM Advertising Playbook for Gaming Apps. Released in response to rising ad costs, privacy shifts, and user acquisition (UA) challenges, the guide equips app developers and marketers with strategies to acquire high-quality users and scale performance across Android markets.

In 2024, mobile gaming saw 46.3 billion downloads, 5 trillion ad impressions, and over 390 billion hours of gameplay. With more than 300,000 advertisers projected in 2025, marketers face rising CPIs, reduced targeting, and saturated channels.

The guide introduces mobile OEM advertising as a scalable, fraud-free growth channel. It shows how game developers can partner with OEMs like Samsung, Xiaomi, Huawei, OPPO, Vivo, and Transsion to reach users before they open app stores - answering key UA questions about what mobile OEM advertising is, where growth is happening, and how to activate it effectively.

The Playbook Includes:

• A snapshot of mobile gaming in 2025: monetization and platform shifts

• Android growth opportunities in SEA, MENA, and LATAM

• Genre-based creative strategies and recommended ad formats

• ASO tactics for alternative app stores

• Campaign results from top gaming studios

• Expert insights from AppsFlyer, MobileAction, Sensor Tower, Singular, Xiaomi, and others

"What you won't find here is theory," said Robert Wildner, CEO and Co-Founder of AVOW. "It's a hands-on guide for app marketers. Mobile OEM advertising remains one of the most underutilized levers in mobile growth - and this guide shows how to pull it effectively."

Trusted by Axlebolt, Funvent, Tripledot Studios, Wooga, and Zephyr Mobile, AVOW supports casual to midcore games across established and growth markets.

→ Get the playbook here

About AVOW:
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. The company provides access to over 1.5 billion daily active users and offers clients over 10 million monthly downloads.

Media Contact:
AVOW Global PR
press@avow.tech
www.avow.tech

SOURCE: AVOW GmbH