NEW YORK, NY AND GLASTONBURY, CT / ACCESS Newswire / August 4, 2025 / ZAG Interactive, a full-service digital agency specializing in website design and development for financial institutions, and Glia, the leader in unifying AI and human agents to automate and elevate customer interactions, today announced a strategic partnership aimed at revolutionizing digital customer engagement.

"Partnering with Glia allows us to enhance the meaningful digital experiences we create for our clients," said Mark Sarni, COO at ZAG Interactive. "Together, we can help financial institutions provide exceptional customer service and drive business growth."

The collaboration brings together Glia's customer interactions platform and ChannelLess Architecture^® with ZAG Interactive's expertise in creating engaging and user-friendly websites for banks and credit unions. The partnership will enable financial institutions to achieve both cost savings and service excellence by reducing friction in real-time engagements across all channels, providing benefits including:

• Elevated Customer Engagement: By integrating Glia's real-time communication tools - including chat, voice and video - into ZAG Interactive's custom-built websites, financial institutions can provide immediate, relevant, and effective support when it matters most.

• Improved Customer Satisfaction: The combined solutions will help banks and credit unions better understand their customers' needs, ensuring customers receive the highest quality experience from the best-matched agent-human or AI-for their unique circumstances.

• Increased Efficiency: The partnership will streamline customer interactions, reducing wait times and improving the overall efficiency of customer service operations, without additional headcount.

"Financial institutions are seeking ways to scale personalized service without sacrificing quality," said Chad Haydar, SVP of alliances and channels at Glia. "By combining ZAG's deep digital marketing expertise with Glia's AI-powered platform, we're helping institutions dramatically improve both operational efficiency and customer satisfaction in today's digital-first environment."

Additional information is available by contacting Michelle Brown, VP of Sales and Marketing, at mbrown@zaginteractive.com or by visiting www.zaginteractive.com.

About ZAG Interactive
ZAG Interactive, a Marquis company, is a full-service digital agency that specializes in creating award-winning websites, visually engaging designs, consumer-focused marketing, custom-developed features, and innovative technology are just some of its specialties. Serving nationwide clients and various industries with expertise in bank and credit union sectors, ZAG offers more than just services - but proven best practices, data-fueled perspective, industry-leading solutions, fresh takes on timeless trends and more.

About Glia
Glia is the leading customer interactions platform for industries where trust and relationships are everything. Glia unifies voice and digital using ChannelLess^® Architecture, creating the perfect balance of human and Responsible AI. With Glia's AI for All™, organizations solve the efficiency vs. experience trade-off by using AI to automate customer interactions, elevate agent performance, and transform reporting and insights for leaders. Glia has been named a Deloitte Technology Fast 500™ company for five consecutive years and is certified as a Great Place to Work (with a 98% employee satisfaction rating). With an industry-leading 73 NPS score across over 650 organizations, the company has raised over $150 million in funding from top investors and was recently valued at over $1 billion. Learn more at glia.com.

Please join us
Please join the ZAG and Glia teams on our upcoming webinar "Beyond the Branch: Building a Digital Experience That Anticipates Visitor Needs" where we discuss explores how financial institutions can move beyond a basic online presence to create a truly helpful and engaging digital experience.

Inquiries:
Gina Vlosky
gina@gomarquis.com
800-365-4274

SOURCE: ZAG Interactive