Regions Bank Launches New and Enhanced Programs to Help Customers Build Financial Confidence

Bank offers new Investopedia-led webinars, enhanced financial goal-setting tools, and more during Financial Literacy Month.

Regions Bank on Monday announced the launch of a multi-faceted effort to help consumers build financial confidence. The focus kicks off during Financial Literacy Month in April with free online Regions Next Step® seminars, in-person events at branches, and opportunities for people to receive free, personalized guidance in setting and tracking their financial goals through Regions’ Greenprint® experience.

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Regions Bank is also highlighting its approach to customized advice, guidance and education through a series of new advertisements focused on helping people build financial confidence. (Photo: Business Wire)

Regions Bank is also highlighting its approach to customized advice, guidance and education through a series of new advertisements focused on helping people build financial confidence. (Photo: Business Wire)

“At Regions, we believe everyone should have a chance to build their financial confidence through a personalized plan, sound advice, and support along the way,” said Kate Danella, head of Regions’ Consumer Banking Group. “That’s our commitment, and it’s why we’re providing even more resources and new financial wellness opportunities starting in April’s Financial Literacy Month.”

For Regions, it’s a back-to-basics approach that blends personalized service with practical technology, meaning individualized plans, sound advice, and convenient access to tools and resources – something also highlighted in new advertisements that display Regions’ commitment to helping people through building financial confidence.

Free Financial Webinars – How to Be Confident With MoneySM

New webinars debuting as part of Regions’ celebration of Financial Literacy Month will focus on how to develop a healthy relationship with money and what actions people can take to reach their own financial goals.

The webinars are part of Regions Next Step, the bank’s year-round, no-cost financial wellness platform that’s available to anyone, regardless of whether they have a Regions account. The webinars – titled “How to Be Confident With Money” – feature Investopedia Editor-in-Chief Caleb Silver alongside Hilarey Gould, editorial director of The Balance.

The webinar series is free to the public and will be available at 9 a.m. CT each Saturday in April. Register now by following the links below:

Greenprint Planning and Free Greenprint Events

Regions’ Greenprint process creates a personalized – and free – plan designed to help consumers plot a course to achieve their financial goals. Working with a Regions banker, customers build a plan focused on the goals they set, supported along the way by personalized data and guidance, digital and in-person touchpoints, smart product solutions, and more.

The enhanced Greenprint experience is available by making an appointment and visiting a Regions branch to talk to a banker, and includes ongoing advice, guidance, tools, and resources.

In April, Regions will host flash Greenprint plan events in two cities (and more in the future) – Chattanooga, Tenn., and Houston, Texas. At these events, Regions will be providing food, fun, and some surprises, while it encourages attendees – customers and the general public – to complete a Greenprint plan. Event dates are:

In 2023 alone, Regions helped customers create more than 855,000 personalized Greenprint plans. The Greenprint process was first launched in Regions branches in 2020, and it has been steadily updated to provide more comprehensive advice and guidance, frequent digital and banker check-ins to help customers stay on track, and personalized approaches based on a customer’s established goals.

“Our role as a bank is about so much more than simply opening accounts or processing transactions,” concluded Danella. “It’s about using experience, insights, empathy, and actionable ideas to help people build greater financial confidence and ultimately financial security.”

Learn about Regions products and services that can help customers confidently manage their finances. – Early Pay and Overdraft Grace.

For more information on Regions and news about Regions, visit Regions’ company news site,

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $152 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,250 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at


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