Joi + Blokes, the leading men’s and women’s health optimization platform, has partnered with Spartan, the global leader in endurance and performance events, to launch Project 300, a first-of-its-kind, large-scale performance study connecting biomarker data with real-world training outcomes.

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Joi + Blokes, the leading men’s and women’s health optimization platform, has partnered with Spartan, the global leader in endurance and performance events, to launch Project 300.

Project 300 follows 300 athletes over 200 days to quantify how internal health metrics, from hormones and inflammation to recovery and metabolism, directly influence endurance, strength, and mindset. As Spartan’s exclusive diagnostic and clinical partner, Joi + Blokes will oversee comprehensive lab testing, longitudinal biomarker tracking, and both quantitative and qualitative analysis.

The study is guided by an interdisciplinary research team led by Ben Bikman, PhD (Metabolic Health Science Lead), Paul Reynolds, PhD (Research & Statistical Modeling), and Lanae Mullane, ND (Clinical Oversight & Quality Assurance). Their work will analyze patterns across 55 + biomarkers, identifying how personalized interventions translate to measurable improvements in strength, recovery, and longevity.

"Real change happens when you measure it. Project 300 is proving that performance and physiology are two sides of the same coin.” — Ben Bikman, PhD.

“Spartan athletes have always pushed the limits of human performance,” said Joe De Sena, CEO and Founder of Spartan. “Now, with Joi + Blokes, we’re measuring what happens inside the body when they do. Project 300 will help every athlete understand the link between physiology and performance beyond the finish line.”

Each participant receives access to Joi + Blokes’ Complete Hormone Biomarker Panel, a 30-minute guided consultation with a licensed clinician, and ongoing access to certified health coaches for continued support and personalized lifestyle guidance. Together, these services translate lab data into actionable strategies for strength, recovery, and metabolic balance.

“There’s an arms race happening in diagnostics — everyone’s chasing data, dashboards, and AI,” said Josh Whalen, CEO and Co-Founder of Joi + Blokes. “Project 300 is about what comes next: context, clinical depth, and real-world results. We’re merging performance, science, coaching, and care to define the future of performance medicine.”

The integration of Joi + Blokes’ clinical insights with Spartan’s elite athlete community is set to redefine how performance is measured, moving from raw metrics to actionable, evidence-based guidance. Together, the two brands are creating a new framework for health optimization built on measurable science and human expertise.

Project 300 also unites several leading performance, nutrition, and recovery innovators, including Oura, F45, TRX, USANA, Cook Unity, ROPEFLEX, and Qualia Life Sciences, to help the Spartan community achieve their best results through a fully integrated approach to performance and well-being.

About Project 300

Project 300 brings together 300 athletes across 200 days to uncover the internal drivers of peak performance. Participants’ biomarker data, recovery scores, and mindset evolution will be analyzed through advanced quantitative and qualitative models, forming one of the most comprehensive performance datasets ever created.

About Joi + Blokes

Joi + Blokes is a clinician-led precision-health platform dedicated to optimizing hormones, performance, and longevity for men and women. By combining advanced diagnostics, evidence-based protocols, and licensed clinician care, Joi + Blokes empowers individuals to take control of their health from the inside out.

For more information, follow @joiwomenswellness and @getblokes on Instagram, or visit www.joiandblokes.com to explore personalized care, advanced diagnostics, and hormone optimization therapies for men and women nationwide.

For partnership opportunities, contact partnerships@joiandblokes.com.

About Spartan

Spartan is the world’s leading endurance and wellness brand, with a community of more than 10 million athletes. Beyond obstacle-course races and endurance events, Spartan drives innovation in fitness, nutrition, and mental resilience — redefining what it means to push the limits of human potential.

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