Generational Capital Markets Advises Bakers' Signs & Manufacturing in its Sale to Osceola Capital

Generational Capital Markets (GCM), a member of FINRA/SIPC and a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Bakers' Signs & Manufacturing to Osceola Capital. The acquisition closed December 27, 2024.

Founded in 1985 and based in Conroe, Texas, Bakers' Signs & Manufacturing is a regional leader in custom indoor and outdoor sign manufacturing, installation, and service. The company serves a diverse range of customers throughout Texas. With a team of skilled craftsmen experienced in various sign types, formats, and sizes, Bakers' Signs is a one-stop shop for all signage needs.

Osceola Capital, based in Tampa, Florida, is a private equity firm specializing in investments in lower middle-market services companies with EBITDA ranging from $2 million to $10 million. The firm has a proven track record of partnering with management teams to execute buy-and-build strategies and drive sustainable long-term value creation.

Matt Baker, President of Bakers' Signs, will continue to lead his business and the management team. Mr. Baker commented, "At Bakers' Signs, we have always operated with a customer-first mentality, delivering on our customers' visions with high-quality products and high-touch services. The team at Osceola and TRS shares this core value, and we are excited to deliver even more to customers using our combined resources. Osceola Capital's team is experienced in building service companies like ours and Bakers' is in good hands to move forward and prosper."

Ben Moe, Managing Partner at Osceola Capital, said, "Through joining forces with Bakers' Signs, the combined company will be able to provide customers with an expanded service offering, increased manufacturing capacity, and a broader base of installation crews. We are pleased that the Baker family has entrusted us to guide Bakers' Signs in its next phase of development."

Ryan Binkley, CEO of Generational Group, added, “This transaction highlights our commitment to facilitating deals that create lasting value for both parties. At Generational Group, we are proud to have played a role in bringing together two organizations poised for continued success.”

"The fit between Bakers Signs and TRS is incredible. I can’t wait to see what these two groups can accomplish together going forward," said Chris Heckert.

Generational Capital Market’s President and Supervising Principal, Brenen Hofstadter and his team, led by Senior Managing Director, M&A, Chris Heckert with the support of Vice President, M&A, Troy Blakely successfully closed the deal. Generational Group’s Senior Managing Director, Joe Van Voorhis and Senior M&A Advisor, Mike Moore established the initial relationship with Bakers' Signs & Manufacturing.

About Generational Capital Markets, Inc.

Generational Capital Markets, Inc. is a member of FINRA/SIPC. Generational Capital Markets is part of the Generational Group, which is headquartered in Dallas, and is a leading, award-winning, full-service M&A advisory firm. With more than 300 professionals located throughout 15 offices in North America, the company helps business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, digital services, and wealth management.

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