Expanded partnership brings verified branded calls to US enterprises

Global cloud communications platform, Infobip is pleased to announce the expansion of a long-term partnership with, NumHub, to offer Branded Calling ID™ (BCID) as part of their Voice product solution.

This development comes at a crucial time, aligning with the FCC's Eighth Report and Order, which encourages the industry to proactively implement Rich Call Data display with branded calling solutions that are supported in the mandated STIR/SHAKEN framework.

Infobip has adopted NumHub’s API-driven cloud-based SaaS solution streamlining all aspects of BCID registration, onboarding, vetting, billing, and reporting. As a valued partner, Infobip will engage enterprise businesses, empowering them to own their brand identity through the platform’s simplified BCID adoption process.

NumHub CEO Mark Bilton-Smith expressed excitement about the launch of this relationship:

"Seven years ago, branded calling was introduced…Today, over a million legitimate businesses in the US do not have access to a branded calling solution! Together with BCID and our valued partner Infobip, our joint initiative is clear: to empower every legitimate business with an industry-adopted, secure, and cost-effective branded calling solution that truly works and will be available to everyone, making consumers look forward to answering their calls again!"

“Branded calling helps businesses to improve answer rates and ROI, while keeping customer satisfaction at the forefront of each interaction," said Ivan Ostojić, Chief Business Officer at Infobip. “We’re excited to continue this partnership with NumHub and drive innovation in secure voice solutions.”

About NumHub and Infobip’s History of Collaboration

The relationship between NumHub and Infobip is rooted in many years of mutual trust and shared innovation. The companies began a working relationship prior to 2021 with NumHub’s unique Enterprise business RespOrg enabled referrals. This made it possible for NumHub to provide Fortune 5 to Fortune 500 businesses with the right to use of their toll-free numbers, enabling carrier redundancy in the event of an outage.

In 2021, the relationship expanded with Infobip’s adoption of NumHub’s simplified local number portability platform, PortControl. In 2024, Infobip adopted the full suite of PortControl’s capabilities to encompass all aspects of number portability, including number lookup, touchless pre-orders, and port-outs.

About Branded Calling ID™

Branded Calling ID (BCID) is an industry-adopted, CTIA-governed framework designed to restore trust in phone calls by enabling verified businesses to display their brand name, logo, call reason, and number directly on consumer devices.

BCID integrates Rich Call Data (RCD) and Internet Engineering Task Force (IETF) FCC-mandated STIR/SHAKEN authentication, ensuring that only legitimate, authenticated and vetted businesses can display branded caller ID information. By leveraging cryptographic signatures and industry-standard governance, BCID protects businesses from spoofing, enhances call answer rates, and ensures consumers can confidently identify and engage with trusted brands.

Unlike traditional branded calling models that operate under vendor-controlled ecosystems, BCID is an open, standardized solution built to serve the entire telecom industry including enterprises, CSPs, OSPs, UCaaS/CCaaS providers, and consumers.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named a Leader in the Gartner^® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)

About NumHub

Launched in 1993, NumHub is a leading telecom solutions provider of simplified SaaS platforms that empower users with authoritative RespOrg right to use toll-free number ownership and management, simplified NPAC-certified local number portability and management, fraud awareness and mitigation, and brand identity protection.

NumHub provides a simplified API-driven cloud-based SaaS solution that streamlines all aspects of BCID™, including customer, agent, and re-seller registration, onboarding and vetting, signing, settlement/billing and reporting. This provides users with ownership of their customers, customer experience, profit margin, and branding. OSPs, UCaaS, and CCaaS providers have a simplified SaaS platform that allows them to engage in BCID with full ownership of their customers. Enterprise businesses own their brand identity, are easily onboarded, vetted, and engaged with authorized partners while only paying for delivered calls.

NumHub’s mission is to provide authoritative right to use number ownership enablement to every legitimate organization.

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