Crocker recognized among women leaders for outstanding contributions to the insurance industry

Business Insurance has named Jenni Lee Crocker from Alliant Insurance Services as a 2025 Women to Watch honoree. The recognition showcases women leaders who have made a significant impact on their organizations, the insurance industry and their communities.

Crocker is an Executive Vice President, Regional Director, overseeing the expansion of Alliant’s footprint in the Southeast. Drawing from over 30 years of industry experience, Crocker uses her business acumen and tactical account leadership to drive strategic growth, in addition to creating new training and development programs that push forward the advancement of women in insurance.

A true servant leader, Crocker leads by developing growth opportunities for women in the industry. Crocker co-founded The Skylight Initiative, a group focused on placing more women on private and public company boards. She also founded and presides over the Virginia Women in Insurance group, offering networking opportunities and skills development to support career advancement.

“Jenni Lee’s transformative leadership has contributed to exponential growth across business operations and the insurance industry at large,” said Kevin Kenny, Executive Vice President, Managing Director, Alliant. “Her commitment to the growth of her colleagues elevates the insurance and risk management field, ensuring all voices are heard and valued at every level.”

Crocker is based in Richmond, Virginia. In her local community, she serves as a Richmond Ballet Trustee and on the Association for Corporate Growth Membership Committee. Crocker earned a Bachelor of Arts degree from the University of Richmond and a Master of Business Administration from The George Washington University.

The Women to Watch honorees will be recognized at events in New York and London, in November and December, respectively, and profiled in the December 2025 issue of Business Insurance.

About Alliant Insurance Services

Alliant Insurance Services marks a century of success as the nation’s leading specialty broker. We operate through a network of specialized national platforms and local offices to offer our clients a comprehensive portfolio of risk solutions built on innovative thinking and personal service. The business of managing risk is complex, and Alliant meets this complexity head-on with creativity and agility. Alliant has changed the way our clients approach risk management and benefits, giving them complete access to our resources and expertise—regardless of where the resource is located—to capitalize on new opportunities to grow and protect their organizations and their people.

Alliant is recognized as a leading destination for top-tier brokerage talent in the U.S., attracting brokers and specialists across a diverse spectrum of disciplines who are eager to advance their careers. With the advantage of being majority employee-owned, professionals choose Alliant for autonomy, unparalleled resources, and a unique equity ownership opportunity. As a testament to our commitment to excellence, Alliant maintains an impressive 99% producer retention rate and has earned Forbes’ prestigious title of one of America’s Best Large Employers.

Visit us at alliant.com. #TheMoreRewardingWay

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