Pyxl, a leading full-service digital agency with a seventeen-year history of delivering transformative marketing solutions, today announced the acquisition of HOOK, a twenty-year award-winning creative agency known for producing emotionally resonant campaigns for ambitious brands. This strategic acquisition enhances Pyxl’s creative firepower and deepens its ability to serve clients across the United States and Europe.

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Pyxl Acquires Hook: Expanding Creative Capabilities Across the U.S. and Europe.

Founded in 2005, HOOK has built an international reputation for delivering exceptional brand campaigns rooted in creativity, clarity, and emotional impact. Their work has helped organizations such as Huk, Heineken Italy, Twelve South, and The Marleys stand out and connect with audiences in meaningful ways across industries, including apparel, machinery, hospitality, technology, and consumer goods.

“HOOK brings a strategic, creative force that complements Pyxl’s full-service capabilities,” said Bonnie Winter, President of Pyxl. “Their team has a proven ability to craft impactful, memorable brand experiences — and we’re excited to bring that strength to our clients worldwide.”

Under the terms of the acquisition, HOOK will retain its brand identity and continue operating with its existing leadership and team. Clients will benefit from seamless service continuity while gaining access to Pyxl’s end-to-end digital transformation services—spanning market and brand strategy, data-driven performance marketing, award-winning UX/UI design, and enterprise web and application engineering.

“This partnership supercharges our ability to grab customers by the heart,” said Brady Waggoner, Co-Founder of HOOK. “Joining our strategy-driven creative work with Pyxl’s global reach and deep digital services means exponential value for our clients.”

The HOOK acquisition follows Pyxl’s recent acquisition of Cobble Hill, a conversion-focused digital agency known for marrying design excellence with measurable performance—reinforcing the agency’s momentum and strategic commitment to uniting premier creative and digital talent under one high-performance team.

Key Benefits of the Combined Capabilities

• Expanded Creative Firepower – HOOK’s award-winning brand storytelling and design excellence joins forces with Cobble Hill’s conversion-focused creative and Pyxl’s digital strategy to deliver campaigns that are as emotionally compelling as they are performance-driven.
  
  
• Comprehensive Lead Generation Engine – The integration of HOOK’s visual and messaging impact with Cobble Hill’s performance marketing and content expertise and Pyxl’s go-to-market and technology background creates a powerhouse for measurable growth across the entire buyer journey.
  
  
• Advanced Performance Marketing & Optimization – Combined analytics, testing, and personalization capabilities maximize ROI through data-informed creative, AI-powered campaign refinement, and multi-channel insights.
  
  
• Cross-Platform Martech Expertise – Clients benefit from deep, hands-on experience with HubSpot, Klaviyo, and additional platforms for CRM, email, SMS, and automation—built into cohesive buyer journeys and customer engagement strategies.
  
  
• Enterprise-level Digital Execution – Pyxl’s robust engineering and UX/UI capabilities transform creative and strategy into fully realized web and application experiences with speed, scalability, and business alignment.
  
  
• Global Delivery with Local Insight – A unified team servicing the U.S. and Europe ensures always-on collaboration, regional nuance, and the ability to scale complex programs quickly across industries and markets.

All companies will continue to operate under their established brands, serving clients throughout the United States and Europe. The combined expertise creates opportunities for innovation and growth across both B2B, DTC and B2B2C sectors in markets worldwide. For more information about this acquisition or to learn more about the companies' combined service offerings, please visit www.pyxl.com or contact info@pyxl.com.

About Pyxl

Pyxl is a full-service digital agency with a client footprint spanning the U.S. and Europe. Recognized by Clutch as a Top Branding and Digital Strategy Company, Pyxl offers a comprehensive suite of services including branding, marketing, UI/UX design, and web and application development. The agency blends creative vision with digital precision to help clients grow, scale, and transform. Learn more at www.pyxl.com.

About HOOK

HOOK is an award-winning, strategic creative agency that helps brands make bold, emotional connections with their audiences. Since 2005, HOOK has delivered strategic, visually striking campaigns that elevate relevance and drive meaningful results across industries. In 2013 HOOK was named in the 100 Best in Advertising by Graphis International Awards. Learn more at www.hookusa.com.

About Cobble Hill

Cobble Hill is a digital marketing agency specializing in beautiful, measurable marketing that delivers real results. Known for its sharp design and data-informed lead generation campaigns, Cobble Hill works with clients across the U.S. and Europe to create compelling content across paid media, email, and creative channels. Learn more at www.cobblehilldigital.com.

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This strategic acquisition enhances Pyxl’s creative firepower and deepens its ability to serve clients across the United States and Europe.