As the Official THC Beverage Sponsor of Florida's largest country music festival, Cornbread Hemp brings its USDA organic hemp beverages to the beachside stages of Fort Lauderdale — for three days of ocean-front music for tens of thousands of fans

Cornbread Hemp, the nation's leading producer of USDA organic CBD and THC products, today announced it has been named the Official THC Beverage of Rock the Ocean's Tortuga Music Festival, taking place April 10–12, 2026 on Fort Lauderdale Beach in Fort Lauderdale, Florida. The sponsorship marks Cornbread Hemp's largest consumer activation to date and positions the brand alongside some of the biggest names in live music on one of the most celebrated festival stages in the country.

Tortuga is Florida's largest country music festival, drawing tens of thousands of fans to the sands of Fort Lauderdale Beach each spring for three days of country, rock, and roots music. The festival, produced in partnership with the Rock The Ocean Foundation, has raised more than $3.2 million for marine conservation since its founding in 2013.

"Tortuga is a perfect partnership for Cornbread Hemp," said Eric Zipperle, co-founder and CEO of Cornbread Hemp. "Torguga is a values-focused festival, and Cornbread Hemp is aligned with Tortuga’s mission to raise awareness to preserve our environment."

The Right Brand for the Biggest Stage

Cornbread Hemp was founded in Louisville, Kentucky in 2019 by cousins Eric Zipperle and Jim Higdon on a straightforward conviction: that clean, organic, rigorously tested hemp products can meaningfully improve people's lives. In a few short years, the company has grown from a Kentucky start-up into the fastest-growing hemp company in America — ranked No. 122 on the Inc. 5000 list in 2024 — serving more than 750,000 customers nationwide with a team of more than 100 employees.

The Tortuga sponsorship is the latest proof point in that trajectory. As the Official THC Beverage of one of the country's premier outdoor music festivals, Cornbread Hemp will bring its hemp beverages to festivalgoers across all three days, offering an elevated, craft alternative to traditional festival concessions in a setting that rewards quality.

"Cornbread Hemp has always been about doing things the right way — organic ingredients, rigorous testing, clean labels, and real transparency," said Jim Higdon, co-founder and chief communications officer of Cornbread Hemp. "The fans who come to Tortuga expect the best, and that’s what Cornbread offers."

American Manufacturing, National Reach

Cornbread Hemp operates a state-of-the-art production facility in Louisville, Kentucky, employing more than 100 Kentucky workers. In early 2025, Governor Andy Beshear recognized the company's expansion with a $1 million investment commitment and 50 new jobs, backed by a Kentucky Business Investment incentive agreement. In December 2025, Senator Rand Paul cut the ribbon on Cornbread Hemp's expanded production facility. The company ranked No. 122 on the Inc. 5000 in 2024, making it the fastest-growing hemp company in America.

About Cornbread Hemp

Cornbread Hemp is a family-owned, vertically integrated hemp wellness company headquartered in Louisville, Kentucky. Founded in 2019 by cousins Eric Zipperle and Jim Higdon, Cornbread Hemp is the nation's leading producer of USDA organic CBD and THC products, made exclusively from Kentucky-grown hemp flowers. The company is the fastest-growing hemp company in America (Inc. 5000, No. 122, 2024) and serves more than 750,000 customers nationwide. Learn more at cornbreadhemp.com.

About Rock the Ocean's Tortuga Music Festival

Rock the Ocean's Tortuga Music Festival is an annual three-day oceanfront music event held each spring on Fort Lauderdale Beach in Fort Lauderdale, Florida. Now in its 13th year, Tortuga is Florida's largest music festival and one of the most iconic coastal music experiences in the United States, featuring country, rock, pop, and roots music across multiple stages. The festival is produced in partnership with the Rock The Ocean Foundation, which works to increase public awareness of the issues impacting the world's oceans and has contributed more than $3.2 million to marine conservation. Learn more at TortugaMusicFestival.com.

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