Invitation-Only Summit Unites Foodservice's Top Distributors and Manufacturers with Silicon Valley Technology Leaders for a Four-Day Experience at Napa Valley's Meritage Resort & Spa

Cut+Dry, the leading digital commerce platform for foodservice, today announced the launch of RESERVE, an invitation-only annual leadership summit for foodservice's most influential distributors, manufacturers, and allied technology partners. The inaugural event will take place Oct. 21-24, 2026, at the Meritage Resort & Spa in Napa, California.

RESERVE is not a conference. It is a curated, once-a-year gathering created for the owners, CEOs, and presidents who are actively shaping the future of foodservice distribution. Participation is by invitation only and will not be expanded.

"The foodservice industry doesn't need another standard trade show; it needs a catalyst," said Mani Kulasooriya, Co-Founder and CEO of Cut+Dry. “Forever, the world of Foodservice and the world of Silicon Valley never collided. That is changing, and RESERVE is designed to accelerate that change. This isn't just a place to discuss the future; it's the boardroom where the future is drafted, and partnerships are formed by the industry's top visionaries.”

A Four-Day Experience Unlike Anything in the Industry

The inaugural RESERVE will bring together approximately 250 individually selected attendees, anchored by 100 hand-selected foodservice distributors, alongside leading manufacturers, technology firms, and allied partners, plus a select group of foodservice and technology industry leaders.

The four-day program at the Meritage Resort & Spa will include:

• Two dynamic, forward-looking morning sessions focused on the future of foodservice, the transformative role of technology, and bold strategies for sustained distributor growth.
• Groundbreaking stage presentations from nationally recognized figures across business, technology, and leadership.
• Private vineyard tours across Napa's premier estates, organized in intimate, curated groups with Cut+Dry hosts.
• An extraordinary private dinner at the Culinary Institute of America's Copia campus in Napa, hosted by CIA President Michiel Bakker.
• An intimate singer-songwriter evening dinner in a private vineyard setting.

“RESERVE exists because our distributor and manufacturer partners deserve more than a booth and a handshake,” said Hans Schatz, Executive Vice President of Cut+Dry. “We are investing in this event because the relationships forged here will define what foodservice looks like for the next decade. Independent foodservice distributors are no longer bystanders to the future. We are building it - together.”

About Cut+Dry

Cut+Dry is the leading digital commerce platform for foodservice, seamlessly connecting distributors, operators, and manufacturers. The company empowers distributors to accelerate case growth, generate new advertising revenue, save on operations, and enhance operator customer satisfaction. For manufacturers, Cut+Dry boosts revenue and case growth, syndicates rich product content, provides digital advertising, and attracts new operators. Built by the same team that modernized Sysco’s digital strategy, Cut+Dry is on a mission to digitize the entire foodservice industry. For more information, visit cutanddry.com.

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The future of foodservice won't be built at a trade show. It will be built by the leaders in the room at RESERVE.