The Next Generation Electric Shaver Combines 100 Years of German Craftsmanship with a new low-friction shaving system

Braun is launching Braun NEVO, the next generation of premium electric shavers, where precision engineering meets everyday luxury. Designed to deliver the closest shave and lightest touch on skin, without compromise, Braun NEVO eliminates the choice between comfort and closeness. Featuring a first-of-its-kind foil head – the world's first AeroTouch™ technology – NEVO delivers exceptional glide and precision for less friction for an unmatched grooming experience.

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“At Braun, we set out to reimagine the shaving experience which led to the development of AeroTouch™ Shaving Technology, a cutting system engineered for ultra-low friction on the skin and high efficiency, and a new ergonomic durable product design crafted from stainless steel. This first-of-its-kind combination makes Braun NEVO our best ever shaver setting a new standard for smooth skin,” said Oliver Grabes, Head of Design at Braun.

Every feature behind Braun NEVO has been meticulously designed to elevate the grooming experience. Key features include:

• AeroTouch™ Technology: Advanced cutting system featuring precision cutting edges and an ultra-low friction foil designed to improve glide and reduce skin irritation.
• Autosense Technology: Automatically adjusts power based on beard density for consistent performance.
• Smart TFT Display with Personalized Care: Real-time guidance system delivers personalized care alerts and maintenance guidance and reminders to keep your shaver performing at its peak – no app required.
• Premium Stainless-Steel Design: Single-piece stainless steel body engineered for lifetime durability and crafted using hydroforming techniques common in automotive industry.
• 7-in-1 Care Center: Advanced automatic system that cleans, lubricates, and charges your shaver in a compact 15% smaller design, keeping it in like-new condition effortlessly.
• PowerCase with Extended Battery: Premium charging case extends runtime by 50% for up to six weeks of shaving without recharging, ideal for travel.
• 100% Waterproof: Fully waterproof design adapts to personal routine—shave wet or dry for convenience and comfort

"Braun NEVO marks a pivotal moment for Braun in the premium grooming space. We're not just launching a product, we're establishing a new category standard that is rooted in innovation, design, and intelligent care,” said Chris McLellan, Senior Director of Braun North America.

Braun NEVO will be available beginning July 7th on Amazon.com in two models starting at $599.99. To purchase on July 7, visit HERE or HERE.

About Braun: Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers and beauty products to household appliances, watches and speakers. Braun products enjoy worldwide distribution. Please visit www.braun.com for the latest news and in-depth information about the Braun brand.

About P&G: P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Braun®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

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