Since February 2025, Rush Enterprises has been in a holding pattern, posting a small loss of 0.7% while floating around $57.89. The stock also fell short of the S&P 500’s 9.2% gain during that period.

Is now the time to buy Rush Enterprises, or should you be careful about including it in your portfolio? See what our analysts have to say in our full research report, it’s free.

Why Is Rush Enterprises Not Exciting?

We're swiping left on Rush Enterprises for now. Here are three reasons there are better opportunities than RUSHA and a stock we'd rather own.

1. Revenue Growth Flatlining

We at StockStory place the most emphasis on long-term growth, but within industrials, a stretched historical view may miss cycles, industry trends, or a company capitalizing on catalysts such as a new contract win or a successful product line. Rush Enterprises’s recent performance shows its demand has slowed as its revenue was flat over the last two years.

2. Projected Revenue Growth Shows Limited Upside

Forecasted revenues by Wall Street analysts signal a company’s potential. Predictions may not always be accurate, but accelerating growth typically boosts valuation multiples and stock prices while slowing growth does the opposite.

Over the next 12 months, sell-side analysts expect Rush Enterprises’s revenue to stall, close to its 8.1% annualized growth for the past five years. This projection is underwhelming and implies its newer products and services will not accelerate its top-line performance yet.

3. EPS Took a Dip Over the Last Two Years

While long-term earnings trends give us the big picture, we also track EPS over a shorter period because it can provide insight into an emerging theme or development for the business.

Sadly for Rush Enterprises, its EPS declined by 10.6% annually over the last two years while its revenue was flat. This tells us the company struggled to adjust to choppy demand.

Final Judgment

Rush Enterprises isn’t a terrible business, but it isn’t one of our picks. With its shares lagging the market recently, the stock trades at 14.7× forward EV-to-EBITDA (or $57.89 per share). Beauty is in the eye of the beholder, but we don’t really see a big opportunity at the moment. We're fairly confident there are better investments elsewhere. We’d suggest looking at the most entrenched endpoint security platform on the market.

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