A new era in Health Savings Account (HSA) growth and optimization begins with the official launch of MaxHSA, a digital-first platform created to help consumers maximize their HSA contributions without reducing take-home pay.

Founded by respected industry veterans Sanders McConnell and Bill Stuart and launching under parent company Benegames, Inc., MaxHSA is the first gamified loyalty program that provides tools, resources, and advisory support to help consumers generate contributions to transform their HSA from an underutilized tax-advantaged account into a powerful asset for both health and retirement planning.

“MaxHSA was born from a simple idea,” said Bill Stuart, MaxHSA Co-Founder and nationally recognized HSA expert. “We conducted extensive market research. Participants told us that they want to increase their HSA contributions without reducing their paychecks. We provide them with three new streams of income to fund their HSAs.”

With MaxHSA, consumers can earn funds through a gamified rewards system, including Roundups, Cashback Rewards, and Referral Rewards that will be contributed to their HSA. Members can automatically round up everyday purchases like coffee, gas, and groceries, while additional savings come from shopping with participating merchants or referring new members to the platform. MaxHSA also offers members clear, jargon-free HSA education, guidance, and goal-setting support to further support members’ financial goals.

Designed to also help employers, financial institutions, and HSA administrators get the most out of offering an HSA, MaxHSA offers customizable training, expert support, and valuable insights that help drive deposits and utilization.

“We’ve seen firsthand how HSAs can transform long-term financial wellbeing,” said Sanders McConnell, MaxHSA Co-Founder and CEO. “MaxHSA gives people the knowledge and opportunity they need to fully unlock that potential.”

Whether it's helping users grow their HSA contributions, automate savings, or make the most of everyday spending, MaxHSA is designed to turn small decisions into long-term financial gains. To create an account or learn more about how MaxHSA can help increase deposits for you or your accountholders, visit maxhsa.com.

About MaxHSA

MaxHSA is an online platform dedicated to helping consumers get the most value from Health Savings Accounts (HSAs). Through various earning opportunities, expert-led education, user-friendly tools, and strategic guidance, MaxHSA empowers smarter decisions that drive both short-term savings and long-term financial well-being. Founded by industry veterans Sanders McConnell and Bill Stuart, MaxHSA bridges the gap between HSA potential and actual performance, making healthcare dollars work harder for everyone involved. MaxHSA operates under the parent company Benegames, Inc. To learn more, visit maxhsa.com.

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“We’ve seen firsthand how HSAs can transform long-term financial wellbeing,” said Sanders McConnell, MaxHSA Co-Founder and CEO. “MaxHSA gives people the knowledge and opportunity they need to fully unlock that potential.”