Harry’s Inc. Rebrands as “Mammoth Brands” to Reflect Growing Portfolio of Brands

Today, Harry’s Inc. unveiled its new corporate identity as “Mammoth Brands,” reflecting the company’s emergence as the largest consumer packaged goods (CPG) company built in the last 20 years and vision to continue to grow its portfolio of brands.

Mammoth Brands is led by co-founders and co-CEOs Jeff Raider and Andy Katz-Mayfield, who founded the company’s inaugural brand, Harry’s, in 2013. Since then, they’ve pioneered a new model for the CPG industry and built a playbook and platform that’s helped scale multiple brands into category leaders. Today, the Mammoth Brands portfolio consists of Harry’s, Flamingo, Lume, and Mando.

“We chose the name Mammoth because it reflects the breadth and scale of the business we’ve been building, and our vision for the future,” said co-CEO Andy Katz-Mayfield. “Our success to date has been a result of our deep, direct relationship with our customers, and a commitment to making brands and products that they love.”

The company achieved $835 million in revenue and nearly $100 million in adjusted EBITDA in 2024, and has enjoyed a 20%+ revenue CAGR over the past 5 years. To continue this growth, Mammoth Brands will continue to acquire and scale the next generation of category-leading brands, leveraging the playbook and platform that have led to their success to date.

“As founders ourselves, we’ve lived the journey of scaling brands in CPG,” added co-CEO Jeff Raider. “We recognize that founders know what works best for their brands and customers. When they join Mammoth Brands, they maintain the freedom to pursue their vision, and they get the support and capabilities—best-in-class talent, retail relationships, operational infrastructure—to unlock their full potential.”

The company will build on its legacy of giving with the establishment of Mammoth Good, an impact fund with a goal to reach 3.4 million people—1% of the U.S. population—in the next 10 years through initiatives supporting mental and physical wellbeing. To date, the company has donated over $20 million to its global network of nonprofit partners.

About Mammoth Brands

Mammoth Brands is the largest CPG company built in the last 20 years. Founded by co-CEOs Jeff Raider and Andy Katz-Mayfield in 2013, Mammoth Brands’ mission is to Create Things People Like More with its growing portfolio of category-leading brands: Harry's, Flamingo, Lume, and Mando. With a proven playbook for scaling online brands into omnichannel leaders, Mammoth Brands is creating a new model—and home—for brands, founders, and talent looking to transform the status quo.

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