Changes Reflect Company’s Strategy to Better Rationalize Delivery to Meet Specific Customer Requirements, Adapt to Their Growing Preferences for Technology-enabled Service Access

Today Arch Painting®, the leading provider of nationwide paint contracting services, made three major strategic announcements:

1. A reorganization of the company’s divisions to better serve the evolving preferences of customers. Arch Painting will now be focused exclusively on commercial customers. Paintzen® is exclusively available to residential customers. Both will be backed by the service, breadth and depth of Arch Painting company’s 30 years of experience and excellence.
2. The company will release version 2.0 of its industry leading, pricing and reservation technology platform, now known as Zenify™, to meet the needs of its increasingly tech savvy customer base. Zenify, which already provides instant pricing and booking for interior projects, will now include the same capability for both exterior painting and garage epoxy floor jobs. Until now, no provider of paint contracting services has been able to provide this comprehensive suite of technologies. As the underlying technology for Paintzen, Zenify enables rapid fire access to the company’s stable of nearly 10,000 vetted painters nationwide. The combination and integration of Zenify and Paintzen drives better, faster, high quality delivery across the US. Management also has developed a product roadmap for adapting the technology platform to commercial customers in 2026 and future licensing of the product for other home services industries later in the decade. Zenify features:
   1. Smart Quoting: Customers answer a few quick questions, and Zenify generates a detailed, accurate quote using its proprietary algorithm.
   2. Easy Booking: Paintzen customers choose a service window that fits their schedule—no calls, no waiting.
   3. Crew Scheduling: Zenify connects with our internal systems to dispatch certified Arch Painting crews to the home.
   4. Real-Time Coordination: The project coordinator tracks every detail, ensuring timely service and a flawless finish.
3. Management revealed its goal of raising $100 million in revenue by the end of the decade. The company has already grown 600 percent in the past 10 years and was recently recognized as one of the fastest growing private companies in America by Inc. Magazine.

“Our goal is to fundamentally transform the $40 billion paint contracting industry with a combination of technology and superior service,” said Arch Painting president and CEO, Richard Kilgannon. “Splitting our divisions into two brands where each can focus on the specific needs of unique customer groups is a critical step in the process. Augmenting it with the world’s first, best and most complete automation platform, backed by one of the largest stables of painters in the US gives Arch an enormous competitive advantage that starts with excellence in customer service. We look forward to expanding our already strong leadership position.”

For more information about Arch Painting, visit our website at www.archpainting.com. You can learn more about Paintzen and Zenify at www.paintzen.com

About Arch Painting®

Arch Painting is the nation’s leading commercial paint contractor. Founded by Joe Giacalone in 1997, Arch Painting provides unparalleled painting services that transform spaces from ordinary to extraordinary. Customer service, attention to detail, mastery of technique, and uncompromising commitment to quality are the foundation of each job and partnership served. Learn more at www.archpainting.com.

About Paintzen®

Paintzen is an Arch Painting Company. Powered by Zenify and backed by three decades of experience from Arch Painting, Paintzen is transforming the residential paint experience, combining high quality service and convenient technology for better, faster results. Using Zenify technology to price, book and manage interior or exterior residential painting projects, Paintzen streamlines the process. With Paintzen you can price and book a paint project in as little as 5 minutes and have a paint crew on location in as few as 5 days. Learn more at www.paintzen.com.

About Zenify™

Zenify was launched in 2014 as a proprietary technology platform formerly known as Paintzen, designed to improve the customer experience in quoting, booking and scheduling residential painting projects. Over the past decade, the platform has grown from an instant pricing and booking technology for interior painting projects, to a comprehensive platform that includes pricing, booking and deployment of crews for interior, exterior and garage epoxy projects across 49 states. Owned by Arch Painting and used to power the Paintzen residential painting experience, Zenify is changing the home services industry one customer at a time. Zenify is designed to reflect the fast-paced lives of today's consumers as they seek to access home improvement services on their laptops and mobile devices. With its proprietary technology, Zenify can quickly deliver custom pricing and instant access to contracting crews for faster service and superior customer satisfaction.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250804277342/en/

Arch Painting rebrands residential services as Paintzen, launches Zenify technology platform for instant pricing and booking for interior and exterior painting and garage epoxy floor projects.