Noble Mobile is launching with its initial mobile offering, which incentivizes users to improve their mental wellness, having raised $10 million in seed funding from backers like Andrew Yang, Scott Galloway and Corazon Capital.

Today, Noble Mobile launches with a bold mission: to empower people to use their phones less and get rewarded for it. Noble Mobile is the first and only mobile carrier to pay customers for using less data, supported by a $10.3 million seed round led by Corazon Capital.

Founded by entrepreneur and former US Presidential candidate Andrew Yang, Noble Mobile is also backed by trailblazing business leaders, including Scott Galloway, NYU Stern marketing professor and bestselling author. Other major investors include Circle Ventures, Idea Fund Partners, Oversubscribed Ventures, Hustle Fund, Brown Angel Group, Acquired Wisdom Fund, Jim McKelvey (founder of Square), and David Ko (CEO of Calm and Member, NYU Board of Trustees).

“For years, the focus of my career has been to build a human-centered economy to improve the lives of Americans. During my presidential run, I advocated for UBI. During the COVID-19 pandemic, I lobbied Congress for cash relief and data ownership. The reality was that these approaches require government action, which happens too slowly,” said Andrew Yang, CEO of Noble Mobile. “I wanted to instead take action to lower the cost of something Americans use every single day, and I realized that there was a way to do that in the telecommunications industry while also tackling issues plaguing our country, like the impact mobile phone addiction and social media are having on our mental health.”

In 2024, Americans spent $166 billion on their mobile phone plans, or an average of approximately $1,152 per year. The largest mobile carriers are paying shareholder dividends of over $18 billion per year and spending billions more on marketing and storefronts. While this might be great for the small fraction of Americans who are investors in these mobile carrier stocks, it comes at the expense of the vast majority of Americans who are being overcharged for their mobile coverage – a basic, daily need. Oftentimes, this overcharging comes in the form of costs associated with unused data on unlimited plans.

“Noble Mobile flips the classic telecom model by rewarding users for less data usage,” said Scott Galloway, a leading voice in business and technology and an investor in Noble Mobile. “It’s transparent, it’s fair, and it’s exactly what consumers deserve. I’m excited to back this disruptor.”

Noble Mobile’s “No-Bull Plan” Offers a Simple, Transparent Alternative

• Cash Back for Less Data: Members who use under 20GB/month receive cash back rewards, which can grow by 5.5% annually as a reward for staying a member.
• Unlimited 5G Data: Powered with the T-Mobile network for unlimited talk, text, and 5G high-speed data, plus Noble Global international coverage.
• Transparent Pricing: One straightforward monthly plan. No contracts. No hidden fees.
• Privacy Commitment: Noble is built with robust data protections and a firm promise: your data will never be sold.
• Mindful Tech Tools: Features that help members monitor and manage screen time, supporting more intentional phone use.
• Loyalty Perks: Members earn more cash back the longer they stay, plus receive perks to support financial well-being, physical and mental health, and community connection. Some of these loyalty perks include exclusive discounts to premium brands aligned with Noble’s mission to end Americans’ Brain Rot – including Calm, Get Your Guide, Back Market, and others.

Flipping the Mobile Script

Noble Mobile’s launch taps into growing consumer demand for ethical, value-driven brands that encourage better human relationships with technology. This model allows the company to focus on its innovative, member-first business without the burden of building costly infrastructure.

“For most Americans, their mobile phone bill is one of their top five recurring expenses. However, mobile carriers provide a commodity product to consumers, who are stuck between overpaying for a high-priced plan or using a discount brand with hidden fees and overages,” said Phil Schwarz, Partner at Corazon Capital. “Furthermore, consumers get little tangible value from their mobile carriers. Noble Mobile changes the game. It, of course, provides high-quality mobile coverage, but it is also the first and only brand where consumers can expect more from their mobile carrier: Noble Mobile will reward members with cash back for unused data, and provide them opportunities to grow their rewards over time. This can not only help consumers save more and more over the life of their phone plans, but also drive consumers to unplug and use their phones a bit less --- a motivation that all of us can agree is beneficial."

Noble Mobile is now enrolling its Founding 10,000 Members, who’ll be offered early adopter rewards as the company grows, as well as early access to cash rewards, exclusive perks, and a chance to shape the future of mobile.

Switching to Noble Mobile is simple and, for most users, takes 5 minutes or less. Users can switch at noblemobile.com.

About Noble Mobile

Noble Mobile is the first wireless carrier that pays you to use your phone less. Members get the premium of an unlimited plan powered with the T-Mobile network and the control of getting cash back for unused data, all for just $50 a month. Backed by influential voices like Andrew Yang and Scott Galloway, Noble Mobile is disrupting telecom by aligning with consumers’ financial and digital well-being. Product images available here.

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Noble Mobile is the first and only mobile carrier to pay customers for using less data.