Saltgrass Advisory, a strategic management consulting firm focused on artificial intelligence and emerging healthcare technologies, today announced its official launch. The firm partners with healthcare institutions, startups, and investors to accelerate high-impact innovation by turning cutting-edge capabilities into scalable, real-world solutions.

Saltgrass Advisory is led by seasoned executives who bring a rare blend of healthcare, data, and AI expertise. Robert Goodman leverages his track record as a data & AI leader at Deloitte and as an executive within Blackstone-and Vista-backed technology companies. Brian Litten draws on decades as a healthcare operator, including a successful NASDAQ IPO with Tabula Rasa in 2016, his roles as CEO of PathForward Oncology and Swift Medical, and deep leadership experience across the Blue Cross network. Together they’re positioning Saltgrass as a trusted partner to drive healthcare innovation at scale.

With AI evolving rapidly—and healthcare organizations under growing pressure to deliver better outcomes at lower cost—Saltgrass Advisory enters the market at a pivotal time. The firm guides leaders through this transformation with a focus on intelligent infrastructure, clinical relevance, and operational execution.

Impact in Action

Saltgrass Advisory is already delivering measurable impact, recently guiding the Medical University of South Carolina (MUSC) on the commercialization of its oncology AI platform, LAMPER, which has driven: an 80% reduction in support staff burden per patient, a 10–20% increase in clinical trial accrual, and 3–4 hours saved per patient across roles. Time-to-appointment readiness has dropped from 1–2 days to under a day. In just one department at MUSC, LAMPER is projected to deliver $2.1M–$10.2M in cost savings over five years, while unlocking new revenue through increased patient throughput and clinical trial enrollment.

“Saltgrass Advisory brought the strategic insight and healthcare expertise we needed to define and commercialize our oncology AI innovation,” said Brett Berman, director of operations, MUSC Health. “Their team translated academic discovery into real-world impact.”

Focused Expertise at the Intersection of Strategy, Technology, and Delivery

Saltgrass Advisory—powered by a leadership team of seasoned operators who’ve built, scaled, and exited companies across the healthcare ecosystem—helps clients accelerate outcomes and unlock healthcare value:

• Commercialization and go-to-market execution
• AI strategy, data platforms, intelligent models, seamless integrations, and scalable operations
• Fractional leadership across product, operations, technology, and growth
• 1:1 advisory for institutional leaders and startup founders
• Regulatory, compliance, and policy navigation

The Saltgrass Team

• Brian Litten, Managing Partner – Former digital health founder & CEO
• Robert Goodman, Managing Partner – Former data & AI executive at Deloitte
• Lisa Davis, Principal– Past CIO of top U.S. health plan; Former SVP, Intel Health Solutions
• Munish Khaneja, MD, Principal – Former health plan CMO, EmblemHealth and HealthEdge
• Drew Narayan, Principal – Former strategy leader at Blue Cross Blue Shield of North Carolina
• Archana Puthran, Principal – Former AI & digital health leader at UnitedHealth, OptumRx
• Jacob Jesson, Principal – Former EVP & chief revenue and experience officer, Medecision
• Paige Bagby – Principal - Former Ogilvy communications and public relations leader

Speaker Series

Saltgrass Advisory is live, and so is its new speaker series highlighting concrete steps to scale health AI. The series debuts August 19 at 11 a.m. ET. Register here.

About Saltgrass Advisory

Part of the Saltgrass Companies ecosystem, Saltgrass Advisory operates in lockstep with Saltgrass Capital, Saltgrass Venture Studios, and Saltgrass Institute to accelerate the future of healthcare. Together, these firms bring clarity, speed, and execution power—transforming AI visions into real-world impact. Follow our updates on LinkedIn. For more information, visit www.saltgrassadvisory.com, or contact info@saltgrassadvisory.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250729974795/en/

“Saltgrass Advisory brought the strategic insight and healthcare expertise we needed to define and commercialize our oncology AI innovation,” said Brett Berman, director of operations - health solutions, Medical University of South Carolina.